CASE STUDY 9.0

Sales Training for Domain Experts

A large manufacturing company with a fast-changing portfolio struggled to ramp new sales reps on domain-specific terminology and product use cases.

CASE STUDY 9.0
Overview

Full-stack technology

Cloud computing solutions

Artificial Intelligence integration

Full-stack technology

Artificial Intelligence integration

Custom Integrations

Traditional training took months, content lagged behind inventory changes, and critical documents lived in scattered systems. Aethriom implemented an integrated training platform with real-time coaching, a centralized document hub, and adaptive content updates. The result: onboarding time cut by 50%, trainee engagement up 40%, compliance risk reduced by ~30%, and sales-team satisfaction up 35%.

“Real-time capabilities redefined our operational insight. With live data at our fingertips, we make informed decisions on the fly—deepening our commitment to innovation and transparency.”

— Company’s CEO

CS 9.0
The Solution

Aethriom built a single, integrated training platform that combined live coaching with always-current content and governed documents. Real-time Q&A and demos gave reps contextual support as products evolved, while a centralized hub kept contracts, MSAs, and reference materials searchable and version-controlled.

Adaptive updates ensured training stayed aligned to the latest inventory, terminology, and use cases—so teams learned faster and with greater confidence.

Integrated Training Platform:

Aethriom deployed a tailored platform aligned to the client’s portfolio, consolidating curricula, glossaries, and use-case demonstrations in one place.

Real-Time Engagement & Coaching:

Live conversation and video sessions enabled interactive Q&A and on-the-job demos, giving reps immediate, contextual support as products evolved.

Centralized Document Management:

A modernized information layer brought contracts, MSAs, and critical references into a searchable, governed hub—improving access, version control, and consistency.

Adaptive Content Delivery:

Training content dynamically reflected product and terminology updates, ensuring field teams always worked from current, market-aligned information.

CS 9.0
The Challenge

Domain-Specific Complexity:

The product portfolio relied on specialized terminology that was hard to grasp through slide decks and static materials, slowing early confidence and accuracy.

Extended Training Duration:

New reps needed several months to reach proficiency, which was misaligned with a high-velocity sales environment and limited live training windows.

Outdated/Static Training Tools:

Content did not update in step with inventory and use-case changes, producing gaps between what was taught and what the field needed.

Fragmented Information Infrastructure:

Contracts, MSAs, and other reference documents were spread across legacy systems, making it difficult for solution architects and account managers to find and trust the latest guidance.

The Approach
Solution

CS 9.0
Results
Impact

50% Faster Onboarding:

Time-to-proficiency for new sales reps was cut in half, accelerating productivity and reducing ramp costs.

40% Higher Training Engagement:

Real-time sessions and interactive demos boosted attention and retention of complex, domain-specific terms.

30% Fewer Compliance Issues:

Feedback mechanisms showed a meaningful lift in perceived usefulness, ease of access, and overall training quality.

35% Increase in Team Satisfaction:

Feedback mechanisms showed an increase in overall satisfaction levels among salespeople by 35%, attributed to the ease of use and relevance of the training solution.

This case demonstrates how a targeted, technology-driven approach can streamline complex sales onboarding in high-inventory manufacturing—delivering faster ramp, better compliance, and higher morale while keeping training perfectly in lockstep with the business.

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